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John J. Beni, 63, to president-chief operating officer, Parade Publications, New York, from senior VP-general manager, Cahners Publishing Co.'s New York division.

Tony DeGregorio to president-chief creative executive, Pu-blicis/Bloom, New York; most recently he was co-executive creative director at TBWA Chiat/Day. Also: Robert Kantor to chairman-CEO, a new post, from president.

Chris Dobbrow to publisher, PC Computing, New York, from group publisher, MacUser and MacWeek. John Blake, formerly group associate publisher at MacUser and Macweek, succeeds Mr. Dobbrow.

Dick Anderson to chairman-chief creative officer, Compton Partners, New York, from executive creative director.

Craig Fuller to worldwide vice chairman, Burson-Marsteller, Washington, from chairman of the presidential campaign of California Gov. Pete Wilson.

Myron Leff resigned as president of Bates Midwest, Dublin, Ohio, to establish Columbus-based consulting firm Leff & Associates. Dan Roman, president of Bates' Indianapolis office, adds Mr. Leff's responsibilities.

John R. Puglisi to president-chief operating officer, William Douglas McAdams, New York, from managing director.

Richard W. Frank to senior VP-sales and marketing, Consumer Care division of Bayer Corp., Parsippany, N.J., a new post, from VP-marketing, Helene Curtis Industries, Chicago.

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