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Mary Doan, 40, to CEO, Saatchi & Saatchi Advertising, San Francisco; previously, she was exec VP-general manager and worldwide account director at Hew-lett-Packard Co. Ms. Doan had shared control of the San Francisco office with Executive Creative Director Rob Ingalls since last summer, when Michael Jeary left to become chairman of Saatchi's New York office. Mr. Ingalls will continue in his creative role.

Ira Ellenthal to president, New York Daily News, New York, from exec VP-associate publisher. Also at the Daily News: Les Goodstein to exec VP-national sales director from VP-director of advertising, and Frances Langbecker to senior VP-national advertising manager from national sales director.

Rob Rich to VP-associate creative director, a new post, at Ingalls, Quinn & Johnson, Boston, from art director, Leonard/Monahan, Providence, R.I. Mr. Rich is one of nine staff members to leave the agency in four weeks.

David Enberg to ad director for Family Fun magazine, New York, from New York ad manager. He replaces Jyll Holzman, who left to become VP-advertising at The New York Times.

Pat Mitchell to president, Turner Original Productions, Atlanta, from exec VP, Turner Broadcasting System. Also at Turner: Craig McAnsh to VP-marketing, the Cartoon Network, a division of Turner Broadcasting System, from senior manager-national marketing, McDonald's Corp., Oak Brook, Ill. , 34, to VP-marketing, a new post at Turner Broadcasting System's entertainment networks in Latin America and the Caribbean, Atlanta, from director of marketing-Latin America, at TNT and the Cartoon Network.

Matthew W. Lake, 34, to senior VP-group account director, Houston, Effler, Hampel & Stefanides, New York, from senior VP-management supervisor, Ammirati & Puris/Lintas.

Rodrigo Guerra, 52, to CEO-Caribbean and Latin America, a new post, at AT&T, Coral Gables, Fla., from president, IBM Mexico, Mexico City.

Richard Alleger, 43, to VP of the magazine division, Rodale Press, Emmaus, Pa., while retaining the title of director of corporate retail sales. Also in Rodale's magazine division: Michael Lafavore, 42, executive editor of Men's Health, and Jeff Morgan, 37, publisher of Men's Health, named VPs.

David Checketts, 39, to president of Madison Square Garden, New York, after serving as interim president since September 1994. Previously, he was VP-development for the National Basketball Association.

Joan Overlock, 39, to exec VP-director of business development, a new post, Bates North America, New York, from senior VP.

Jon Chalon to international ad director, Inc., New York, from New York sales director.

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