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Philip A. Marineau, 50, to president-chief operating officer, Dean Foods Co., Franklin Park, Ill., from president, Quaker Oats Co., Chicago. He succeeds Thomas L. Rose, who will remain on the board as vice chairman. Mr. Marineau is credited with the growth of Quaker's Gatorade. He resigned in October 1995 amid controversy over Snapple's slump.

James Rogers to general marketing manager, Ford Motor Co.'s Lincoln-Mercury Division, Detroit, from VP, A.T. Kearney Inc., where his consulting included brand and marketing strategies. Mr. Rogers succeeds Carl Bergman, now customer service operations manager of Ford's Customer Service Division.

Alex Kumar to president-international, Revlon Consumer Products Corp., New York, from, most recently, senior VP-international operations, Bausch & Lomb, Rochester, N.Y. The Revlon title had been held by George Fellows, president-chief operating officer, Revlon Inc.

Justin Camerlengo to president of Matsushita Electric Corp. of America's new Panasonic Corporate Enterprises Co., New York, from general manager of Matsushita's U.S. corporate communications division.

Olan Beam to VP-marketing, a vacant post at Hanes Hosiery, Winston-Salem, N.C., from exec VP-business development for sister unit Sara Lee Hosiery.

Jim Greenwood to VP-creative director, Zephyr Advertising, Atlanta, from president, Creative Directions Inc. Also at Zephyr, the new, retail unit of Cole Henderson Drake: Laura Selhorst to creative /-account manager, from manager of ad production, Atlanta Paralympic Organizing Committee.

Keith Arnold, general manager-online retailing, CompuServe, Columbus, Ohio, is leaving to join Sterling Commerce as industry development manager.

William Benford resigned as president-CEO of L.A. Gear, Santa Monica, Calif., though he will remain on the board. Bruce MacGregor, senior VP-product marketing, will assume Mr. Benford's duties on an interim basis. The resignation comes in the wake of L.A. Gear reducing its domestic work force by 55%.

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