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Given that ad agencies are notoriously poor custodians of their own history, it's a good thing there is Radio Yesteryear, one of America's largest broadcast archives primarily devoted to radio, though its video resources are enormous as well.

Preserved in Radio Yesteryear's files are not only much of the history of network radio from its beginnings to the present, but the history of American radio advertising as well. Nearly all the programs and commercials mentioned in this article can be ordered from its archives.

All programs and personalities are on computer and soon to be seen on your friendly CD-ROM screen. Printed breakouts of specific titles, commercials and topics are available on request for those wishing to build an agency archive. Re-cordings are custom dubbed.

Call Radio Yesteryear at 1-800-243-0987 (one of the few unlisted 800 numbers of American business!) or write them at Box C, Sandy Hook, Conn. 06482.

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