Compaq names FCB to $350 million account

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Compaq Computer Corp. named FCB Worldwide, New York and San Francisco, to handle its estimated $350 million global account. The agency beat incumbent DDB Worldwide, New York. Saatchi & Saatchi is believed to have been a third finalist, though agency executives denied they were in the running. Grey Worldwide was cut from the review earlier this month. The review process began in early February, with Jones-Lundin Associates consulting. FCB "did an incredible job at resourcing both on the idea front, interactive and media, and creative resources from around the world," said newly named VP-Integrated Marketing Communications Gary Elliott. "What they put together was impressive." In its fight to keep the account, DDB utilized resources from around the globe, as well as input from its Spike/DDB unit. "DDB had a very strong showing, but FCB gave us the overall proposition," Mr. Elliott added. "It was a close race." A DDB spokeswoman would only say, "We enjoyed our relationship with Compaq and we wish them well." FCB takes over the business on May 1; Compaq is expected to launch a new campaign from FCB by the third quarter. Some of the new work from FCB was shown to shareholders today in Houston.

Copyright April 2000, Crain Communications Inc.

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