The game maker will cut the price of its Nintendo 64 from $119 to $99 and its color Gameboy, due to launch in September, will hit the market at the lower than expected price of $63.
"We have a strong line of new software coming out this year, including `Pocket Monster Stadium.' The lower hardware prices and the new software titles should help boost our profits," says a Nintendo spokesman.
Nintendo has faced stiff competition in Japan from Sony's PlayStation, the market leader in the country. And last month, Sega Enterprises Ltd. said it would unveil a new 128-bit video game console called Dreamcast. It will hit Japanese stores on November 20, then go overseas next year.
Nintendo is expected to introduce a new version of its 64-bit game player later this year. The new game console will have a disc drive and allow users to interface with their Gameboys in order to play the same game on the home and portable consoles.
Copyright June 1998, Crain Communications Inc.