The competition

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"This year kind of happened to us. We had a significant competitor spend all the money in the world to dislodge our consumer from our base franchise and we've had to support that business as aggressively as we know how. We would have liked to see our business hold up better than it did, but it held up better than our competitor wanted it to."

- Mike Gallagher, CEO, Playtex Products

"The third quarter was the bottom. We've [P&G, Kimberly-Clark Corp. and Georgia-Pacific] beaten each other to a bloody pulp and [now] the promotional activity seems to be decreasing."

-Pete Correll, Chairman-CEO,Georgia-Pacific Corp.

"I would say [the promotional environment is] certainly not getting any better. ...There are more promotional dollars on the street and everybody's percent of [sales] on deal has gone up a couple of points in bath tissue, towels and facial. So you're just seeing more promotional dollars chasing a flat category."

-Thomas J. Falk, Chairman-CEO, Kimberly-Clark Corp.

"There is definitely a competitive upsurge in this country in many categories. ... It's not for me to say what's sustainable or not sustainable. ... Without question when you do [profit and loss analyses] on individual businesses for Procter or any of these companies, some of these [spending] levels don't appear to be rational."

-Reuben Mark, Chairman-CEO, Colgate-Palmolive Co.

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