CompuServe to break new branding campaign

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"Enter CompuServe" is the tagline for a new advertising and marketing push breaking Oct. 15 for the Columbus, Ohio-based commercial online service. TV spots running on national cable and during prime-time broadcast TV spots in the top 20 markets remind customers that "Sometimes life calls for deeper answers" and suggests they seek them on CompuServe. Page ads appear Oct. 16 in The New York Times and USA Today. CompuServe's campaign is part of a broader marketing effort in which the company will increase direct mail 600% over last year; quadruple TV ad spending from last year; and increase ad inserts by 150%. Martin/Williams Advertising, Minneapolis, handles the campaign.

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