CompuServe exec takes post at Sunbeam

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Cynthia Vahlkamp was named VP-marketing, outdoor cooking, at Sunbeam Corp. Ms. Vahlkamp left as VP-marketing of online services for CompuServe. CompuServe last month amid reports that its 1996-97 budget for marketing had decreased. Scott Kauffman, VP-online services, said at the time that the company would rely more heavily on direct response advertising than traditional agency work.

Earlier in her career, Ms. Vahlkamp served as general manager of Pritikin and also worked at Quaker Oats.

Copyright October 1996 Crain Communications Inc.

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