CompuServe loses European marketer after five weeks

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U.S. Internet provider CompuServe has lost its new marketing director for the U.K., Netherlands, Scandinavia, Greece and Malta after just five weeks. The company says the split with Alan Lawson was amicable and a result of priorities changing since Lawson joined in August.

"This business moves very fast and people's roles change very quickly," says Media Relations manager Pauline Blakemore. "You have to make different priorities in terms of expenditure." CompuServe believes Lawson left without a job to go to.

Lawson leaves unfinished the process of choosing an ad agency for the $15.6 million the company plans to spend in the U.K. over the next year. Blakemore says the pitch will go ahead and an agency will be appointed, as planned, at the end of September. She was unable to confirm reports that Bates Dorland, Leagas Delaney, Leagas Shafron and Delaney Fletcher Bozell are on the shortlist.

Copyright September 1996 Crain Communications Inc.

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