Computer ad spending up

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Ad pages for tech products in U.S. computer and business publications grew 6.6% in the first half compared to last year, Adscope reported. The Eugene, Ore., tracking service said estimated print spending in the category increased 14.8% to $1.3 billion. But Adscope said growth slowed a bit in the second quarter from the robust first quarter. Among the top 10 publications, all but International Data Group's Computerworld and PC World posted page gains. The biggest gainers: CMP Media titles InformationWeek, up 27.8% in pages, and Computer Reseller News, up 17.4%; McGraw-Hill's Business Week, up 18.1%; and Ziff-Davis' PC Week, which advanced 17.2%.

Copyright July 1997, Crain Communications Inc.

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