ConAgra set to hike marketing budget

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ConAgra will boost marketing spending as part of a plan to reinvigorate its brands, a move that comes as its name changes to ConAgra Foods to signify its focus on food. A spokeswoman would not specify how much spending would rise; the company spent $75 million in measured media last year, according to Competitive Media Reporting. Its agencies include Grey Worldwide, Campbell Mithun and Euro RSCG Tatham.

Copyright October 2000, Crain Communications Inc.

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