Conde Nast, Ford mix Web with print

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Conde Nast Publications and Ford Motor Co. have finalized a cross-media corporate marketing deal to relaunch Ford's Escort Coupe ZX2. Working with J. Walter Thompson USA and Conde Nast Group, Ford will tie a $500,000 24-page ad buy across six magazine titles to a special Web site it created with help from Conde Nast. Ford may also distribute up to 100,000 CD-ROMs through toll-free numbers on the print ads, said Catherine Viscardi Johnston, senior VP-corporate sales and marketing at Conde Nast. Ms. Johnston said that Ford, which advertises on Epicurious, is also considering advertising on relationship area Swoon.

Copyright February 1997, Crain Communications Inc.

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