Conde Nast Publications' Mademoiselle and Details are stocking up on sponsors for this fall's nationwide college tour of "Life-o-matic." The first-of-its-kind promotion, touring 25 major universities starting in September, consists of four rooms in a movable "loft" space allowing college students hands-on product sampling. Six title sponsors are sought at $30,000 each; individual product sampling opportunities are available at various costs. The traveling event, coordinated in-house, visits each campus for two days; more than 150,000 students are expected to participate. Contact: (212) 880-6881.
National Association for Female Executives, New York, has sponsorships available for its sixth national satellite conference, to be broadcast live on Oct. 21 to more than 10,000 female professionals. Sponsorship includes corporate logo and product exposure, plus exposure in the every-other-monthly Executive Female. Contact: (212) 477-2200, ext. 304.
Vermont's Killington Ski Area is clearing the way for a title sponsor to back its snowboard program in the 1995-96 winter sports season starting Nov. 1. The cost is $150,000, which includes on-hill signage and corporate presence at all events and competitions, with exposure to more than 1 million visitors through June 1, 1996. Co-sponsorships are also available beginning at $35,000. Contact: (802) 422-3333, ext. 6135.
"Do the Bridge '95" Run/Walk & Health Expo, Del Mar, Calif., seeks title and associate sponsors at costs ranging from $1,500 to $20,000 for the Oct. 15 race over the Coronado Bay Bridge in San Diego. Co-sponsors include Nordstrom, Weekend Exercise Wear and Coca-Cola Co.'s PowerAde. StrideAmerica/Run USA coordinates. Contact: (619) 481-1607.
Penn State Tailgate Show, State College, Pa., seeks a title sponsor for its pre-game home football events, Sept. 9 through Nov. 18, offering entitlement of the show, promotions and product sampling. Sponsorship cost is between $20,000 and $50,000, and includes regional radio coverage. Penn State Sports Marketing, Philadelphia, coordinates. Contact: (215) 923-5273.
National Tournament of Champions, Omaha, wants to pin down a title sponsor and other sponsors for its second annual wrestling competition March 1 and 2, 1996. The event targets about 8,000 junior wrestlers and spectators. Name-in-title sponsorship is available for $30,000, co-sponsorship costs $10,000, and lower-tier sponsorships range between $1,000 and $5,000. Midlands Productions coordinates. Contact: (402) 397-9444.
National Black Expo, Chicago, seeks a title sponsor and co-sponsors at various levels for its first annual entertainment and commercial event to be held in Columbus, Ohio, set for Aug. 26 to 27. Sponsorships range from $5,000 to $10,000, and include on-site presence, product promotion and sampling plus coupon and premium distribution. Contact: (312) 949-9440.M
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address [email protected]