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Rude, crude and with attitude, Heinz ketchup is back in the ad game for the first time in five years with this H.J. Heinz Co. campaign aimed at teens. The multiple-spot series hit the "test" markets of Canada, Kansas City and Albany, N.Y., in April, with an eye to a $50 million global rollout later. The campaign, from Leo Burnett Co., Chicago, also coins a new catchphrase,
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