Congressional Black Caucus warns drug czar about media buys

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The Congressional Black Caucus is telling drug czar Barry McCaffrey advertising in general media aimed at minorities isn't sufficient. In a 10-page letter sent May 6, congressmen said an ideal media plan should include "culturally relevant messages delivered via highly targeted ethnic media." The letter also questions whether the Office of National Drug Control Policy did enough to determine diversity at Ogilvy & Mather, New York, before awarding it media buying.

Copyright May 1999, Crain Communications Inc.

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