Consultants tap market for Web agency searches

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As online marketing grows in budget size and business importance, interactive agency reviews are growing beyond in-house searches and word-of-mouth recommendations. Traditional consultants are seeing a burgeoning business in handling searches for marketers' interactive needs.

Boston Consulting Group, for example, is said to be handling an estimated $30 million interactive agency review for an unnamed electronic-commerce client.

For more on this story, see INTERACTIVE

Copyright September 1998, Crain Communications Inc.

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