Consumers open to idea of Net telephony

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More than six out of 10 computer users who participated in an Aragon Consulting Group study said they would consider switching from traditional long-distance calling services to Internet telephony if it guaranteed savings of 50%. "Consumers who are willing to sacrifice some quality in terms of sound and time lags in communication could save 50 to 100% [on long distance], depending upon their Internet access fee arrangement," said Gary Miller, president of Aragon. "That savings is worth it to those who understand the technology."

Copyright January 1997, Crain Communications Inc.

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