Controversial cancer PSA readied

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The American Academy of Dermatology is readying a new skin cancer public service campaign with one spot deemed so graphic that at least one network already has refused to run it. ABC said it won't air the 60-second spot created by Campbell Mithun Esty, Minneapolis, that follows one man's diagnosis and treatment of the disease. Near the end of the PSA, cancer victim Don Biederman takes off his nose and cheek prostheses. Mr. Biederman, 64, and his doctor will talk about the campaign and skin cancer prevention at a news conference April 28 during the academy's annual meeting in New York.

Copyright April 1999, Crain Communications Inc.

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