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[chicago] The common thread of new food products at the Food Marketing Institute's annual supermarket show can be summed up in two words: quick and convenient.

Pillsbury Co. showed its One Step Cookie, a ready-to-bake dough that makes a pan-size cookie, as well as its recently introduced Create-A-Meal Oven Roast line of frozen vegetables. Those Green Giant-branded products are meant to be mixed with meat.

The company also showed its new SnackWell's frosting line, marketed under license from Nabisco Foods.


Out of the Kraft Foods test kitchen is coming Oscar Mayer pre-cooked bacon, which heats in a microwave in 1 minute. The product is test-marketing in Boston and New York.

Also slated for rollout from Kraft are a Chicken Fajita line for its Taco Bell-branded grocery business and Kraft Parmesan Plus, a flavored parmesan cheese. The company also is relabeling its Kraft Fat-Free Mayonnaise Dressing as "better tasting than Hellmann's Low-Fat," a direct strike at rival CPC International.

Sara Lee Fresh's Bragels, bagels with fillings suitable for breakfast, lunch or snacks, also are aimed at on-the-go consumers. Introduced earlier this year, the line covers the markets where Sara Lee Corp.'s baked goods are marketed, including Arizona, California, Illinois, Oklahoma, Texas and Wisconsin. The product is unadvertised.

Fresh-produce marketer Tanimura & Antle has teamed with ConAgra to create a line of pre-cut, pre-packaged salads under the Healthy Choice Salad Bar Select brand name. The line is testing in Phoenix and Tucson, also without major ad support.


Organics also played a big role at the show, albeit among small marketers. Among them: Amy's Delicious Vegetarian Organic Frozen Meals, from Amy's Kitchen, Petaluma, Calif., and Cascadian Farm, Sedro-Wooley, Wash., which is marketing Organic Vegetable Blends including Chinese Stir-Fry, Thai Stir-Fry and Sante Fe Blend.

Activity in beverages centered around new flavors and packaging.

Triarc Cos.' Mistic brands introduced an Herbal Tea with Gingko Biloba; Ginseng Iced Tea; Mistic Orange Sunrise Tropical Cooler; and Mistic Cranberry Punch. The company also showed two new drinks in sport bottles-Mistic Energy Booster Electric Cherry and Mistic Breeze in a pink lemonade flavor.

Another new energy drink is being introduced under the Hype Energy label from a company by the same name. The four-item line, including Morning Rush and Night Boost, is promoted as containing vitamins, herb extracts, minerals, natural stimulants and restoratives.

The company suggests using it as a mixer in vodka.

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