Coors, Air France in promo

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Coors Brewing Co., Golden Colo., and Air France will break an $8 million campaign supporting the "Supersonic Sweepstakes" Wednesday. Fifty patrons who return entry forms from 150,000 retail locations will win a seat on the Concorde SST, to be renamed "The Silver Bullet" for the flight, when it attempts to break the 'round-the-world flight record in August. The event will mark the first time the Concorde has sported a company logo, said executives with NatCom Marketing Communications, the Miami sales promotion shop that created the promotion. Foote, Cone & Belding, Chicago, is handling national and spot market TV and radio support.

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