Coppertone ads hit by FTC

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The Federal Trade Commission said Schering-Plough Healthcare Products agreed to a consent settlement barring unsubstantiated claims that its Coppertone Kids 6-Hour Waterproof Sunblock protects children engaged in 6 hours of vigorous activity outside. The company will distribute 150,000 brochures on correct use of the product.

Copyright February 1997, Crain Communications Inc.

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