Corporate revenues: $15.82 billion for 12 months ended Dec. 31.
Leadership: Robert Crandall, chairman, president-CEO; Michael Gunn, senior VP-marketing; Henry Joyner, VP-marketing planning; Tom Morris, managing director-advertising.
Total U.S. ad spending: Estimated $131.3 million in 1993.
Ad agencies: Temerlin McClain and DDB Needham Worldwide, both Dallas.
Strengths: Powerful domestic and international route system; world's largest computerized reservations system; large, fuel-efficient fleet; positive brand image.
Problems: High labor costs; uncertain labor negotiations under way; competitive pricing pressure from lower-cost carriers; shrinking business travel market from which American derives more than 50% of its revenues.
Source: Advertising Age and company reports