Revenues: $14.2 billion in 1993, down 0.9%; $10.5 billion first nine months of '94, up 7.2%.
Leadership: Harvey Golub, chairman-CEO; Jeffrey Stiefler, president; Kenneth I. Chenault, president, Travel Related Services USA; Frank Skillern, president, TRS Consumer Card Group.
Worldwide marketing costs: $1 billion to $1.2 billion (estimate).
U.S. ad spending in '93: $325 million.
Recent successes: Corporate card growth, fueled by U.S. government contract; Membership Miles frequent-flier program.
Challenges: Reversing strategy by embracing the revolving credit card business; stemming attrition of core charge card customers; cross-promoting remaining business units; entering new markets like debit.
Source: Advertising Age and company reports