Sales: Estimated at $13.4 billion for 1994, post-divestiture.
Leadership: George M.C. Fisher, chairman, president and CEO; Leo J. Thomas, president of imaging group; Dick Bourns, exec VP of imaging group.
U.S. ad spending: $56.4 million for film, cameras and accessories in 1993, $23.5 million for the first six months of 1994.
Lead agency: J. Walter Thompson USA, New York.
Recent success: New leadership. Debt ratings improved after selling many assets. Landed sponsorship of 1998 Winter Olympics in Nagano, Japan-Fuji's territory. Single-use camera sales are strong with Kodak's share of the market at 72%.
Challenges: Analysts say earnings are not impressive. A mid-October internal memo about fourth quarter deep cost-cutting-from research and development to office supplies-depressed stock prices and employees alike. More cost-cutting may be on the way.
Source: Advertising Age and company reports