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Headquarters: Philadelphia.

Sales: $4.7 billion in 1993, down 8% compared with $5.1 billion in 1992.

Leadership: Albert Dunlap, chairman-CEO; Richard Nicolosi, senior VP-worldwide consumer products; Neil Palmer, VP-marketing, U.S. consumer products; Paolo Forlin, VP-consumer products, Europe; William Jolly, VP-consumer products, Pacific Region.

Worldwide advertising costs: $81.1 million in 1993 with only $9.4 million going to measured media in U.S. last year.

Newly appointed global ad agencies: McCann-Erickson Worldwide, J. Walter Thompson Co. and Bozell Worldwide.

Recent successes: Results for third quarter, ended Sept. 24, represented best quarterly performance in four years. Restructuring efforts beginning to pay off. Established joint venture with Shanghai Paper Corp., China's largest paper manufacturer, to produce Scott's products in China.

Challenges: Re-energize brands on global basis. Achieve corporate goal of becoming a low-cost producer of high-quality products. Focus resources on core tissue business.

Source: Advertising Age and company reports

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