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Headquarters: Burbank, Calif.

Financial information: Estimated sales of $9.9 billion for the year ended Sept. 30, up 17%; estimated net income of $1.1 billion, up 24%.

Leadership: Michael D. Eisner, president-chairman-CEO; Roy E. Disney, vice chairman; Lawrence P. Murphy, exec VP-strategic planning and development; Robert Levin, senior VP-corporate communications and marketing.

Ad spending: $675.7 million in 1993, up 22%.

Agencies: Walt Disney World, Leo Burnett USA, Chicago; Disneyland, in-house; U.K., Saatchi & Saatchi Advertising, London; Asia, Dentsu, Young & Rubicam Partnerships, Hong Kong; Disney Cruise Lines, Young & Rubicam, New York; Euro Disney SCA, Ogilvy & Mather, Paris; Disney Consumer Products, Butler, Shine & Stern, Sausalito, Calif.; Disney Store, Discover and the Disney Channel, Rubin Postaer & Associates, Santa Monica; in-house for Buena Vista Pictures, Buena Vista and Walt Disney Television; Buena Vista Home Video, Hal Riney & Partners, San Francisco, and Ground Zero, Venice, Calif.; Miramax Films, ICG, Los Angeles.

Recent successes: Filmed entertainment and consumer products divisions are hot, thanks largely to "Lion King," the No. 1 box office hit of the summer. Walt Disney Studios was No. 1 in domestic box office sales; "Snow White & the Seven Dwarfs" video is selling at record pace; "Home Improvement" is the No. 1 network TV show; "Beauty & the Beast" is a success on Broadway.

Recent challenges: Theme park attendance down in U.S. and at Disneyland Paris; plans for a Virginia theme park were shelved due to protests.

Source: Alex. Brown & Sons estimates, Advertising Age, company reports

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