NEW, CORRECTED AD AGE MEGABRAND CHART POSTED
NEW YORK (AdAge.com) -- The Top 200 Megabrands report in the July 18, 2005, print editon of Advertising Age inadvertently omitted brands not appearing in Advertising Age?s 100 Leading National Advertisers. The error thus failed to include 61 megabrands that should have made the July 18 list, from State Farm at $249.4 million to H&R Block at $89.6 million, brands now ranked Nos. 55 and 200, respectively.
An amended Top 200 Megabrands chart has now been posted online at
Categories among the 200 Megabrands primarily boosted in the new list include financial and retail. Financial grew to $4.22 billion in media, up 27.6%, with the addition of Wachovia, Charles Schwab, Progressive, Bank One, Ameriquest, Washington Mutual, Fidelity and Ameritrade. Retail gained Dillard?s, RadioShack, Fry?s, Walgreen?s, Mervyn?s, Office Depot and Toys ?R? Us.
The Top 200 claimed 34.4% of all U.S. media spending of $135.14 billion in 2004. The group generated 60.9% of its spending from TV, at $28.29 billion, 30% from print and 5.1% from Internet.