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In "Inaugurating `George"' (Sept. 11, P. 52), Advertising Age erroneously reported that Hachette Filipacchi Magazines President-CEO David Pecker was originally skeptical of the magazine's viability and had to be convinced to back George. In fact, Mr. Pecker was enthusiastic about George and its prospects right from the beginning.

"From the moment I sat down with Michael Berman and John Kennedy almost one year ago, I was fascinated by their concept for George," said Mr. Pecker. "I was also equally impressed by the thoroughness and professionalism of their presentation."

The same story made reference to Hearst's $20 million stake in George; it should have been Hachette Filipacchi. Advertising Age regrets these errors.

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