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Goodby, Silverstein & Partners, San Francisco, won Frito-Lay's $8 million to $10 million Cracker Jack account (Account Action, March 9, P. 43).

In "A-B cuts NFL deal for `Monday Night' valued at $120 million" (March 2, P. 4), National Football League Properties said it hasn't specified to Sprint Corp. that it wants $10 million to $12 million more to renew its sponsorship agreement. Executives declined comment on the numbers they are considering.

In "Bud revives promo with help from Spike Lee" (Feb. 23, P. 4), Impact was the source for sales of Budweiser brands.

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