Court order hits Bristol-Myers ads

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Laboratory Skin Care., Burlingame, Calif., said a U.S. District Court in Oakland,, Calif., permanently barred Bristol-Myers Squibb Co. from claiming in ads that its Keri Anti-Microbial Hand Lotion was the "first anti-bacterial lotion" or an "innovative anti-bacterial lotion." LSC said it had marketed its LSC Anti-Microbial Moisturizer for several years and had filed a patent application for the product in 1995. Under a settlement, LSC said it will also receive an unspecified financial payment.

Copyright December 1998, Crain Communications Inc.

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