Court prevents Campbell exec from moving to Pillsbury

Published on .

The U.S. District Court in Camden, N.J., allowed Campbell Soup Co. to block a former executive, Robert Desatnick, from joining rival Pillsbury Co. as chief marketing officer. The suit against Mr. Desatnick, formerly VP-global advertising and promotion at Campbell, was filed April 15.

Mr. Desatnick said Campbell pressed its suit even though Pillsbury was willing to restrict him from working on soup and salsa, which comprise only 5% of Pillsbury sales. Those are the two categories in which it competes head-to-head with Campbell.

"Campbell went to court to assert its rights to prevent its former executives from having an association with any other food company for 18 months," Mr. Desatnick said, noting that he now plans to refocus on non-food opportunities.

Copyright July 1999, Crain Communications Inc.

Most Popular
In this article: