Cover Girl 'Falls' for new items

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Procter & Gamble Co., Cincinnati, will introduce two new Cover Girl cosmetics products as part of the line's fall 1999 collection. The new Fall in Love color collection will include Smoothers Gel EyeColor, a gel-based eyeshadow and liner, and Shine! Lipglaze, a lip gloss. The collection reaches stores in September, backed by print advertising and in-store displays by Grey Advertising, New York. P&G wouldn't disclose spending levels, but a spokeswoman said they will be similar to previous collections.

Copyright May 1999, Crain Communications Inc.

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