Cover Girl tunes up lipstick line

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Cincinnati-based Procter & Gamble Co.'s Cover Girl on July 11 breaks TV spots to back its new Triple Lipstick line. Ads from Grey Worldwide, New York, feature R&B trio Cleopatra as the latest spokesdivas to sing the company's "Easy, Breezy, Beautiful,'' jingle, following singers Brandy, Salt 'N Pepa and Faith Hill. Print ads from Grey featuring Cover Girl model Niki Taylor break in August issues of fashion and lifestyle magazines; direct mail shipped recently as part of a 27 million-household mailing by Publishers Clearing House.

Copyright July 2000, Crain Communications Inc.

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