Cox gets results from online baseball campaign

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Cox Interactive Media received a 40% response rate to an online campaign developed by Atlanta-based Promotions Unlimited for Cox's Web site devoted to baseball. The campaign, called "Decode & Win," used direct mail to drive users to the Web site and match a decoder game piece to a contest page to win a prize. Also, Cox Interactive tapped Bigelow & Eigel, Atlanta, for a print and radio campaign to promote the site.

Copyright August 1997, Crain Communications Inc.

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