Crispin Porter to handle BMW Mini

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BMW of North America tapped Crispin Porter Bogusky, Miami, as first agency of record for the new U.S. Mini Cooper small-car account. The agency bested Kirshenbaum Bond & Partners and Margeotes/Fertitta & Partners, both New York, for the account, which is expected to be worth $4 million to $5 million in billings the first year and grow to $25 million the second year. The car arrives in the U.S. in March 2002.

Copyright February 2001, Crain Communications Inc.

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