Crown kills Kermit in Asia

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HONG KONG--Crown Media Holdings has consolidated its two Asian feeds into one toincrease distribution and drive advertising. The Los Angeles-based company ceasedbroadcasting Nov. 1 on Kermit Channel, aHong Kong-based cable channel targetingAsian kids. Now, six hours of dedicated kids'programming airs daily on the Hallmark Entertainment Network (HEN), three hours midmorning and three in the afternoon.

"Hallmark Entertainment Network's moreestablished brand presence and evolvedbrand equity led the company to realize thestrength of the combined networks. By combining the two channels, HEN is now ableto deliver its best programming via onestrong channel that targets all of our demos," says Crown President-CEO David Evansin Los Angeles.

In India, Kermit Channel will continue tobroadcast under its existing banner becauseit has won a "significant number of subscribers," he adds. Crown Media is currently indiscussions with Modi Entertainment Network,a distribution and subscriber management service for pay-TV signals throughout India, regarding the possibility of a joint ventureto leverage the existing subscriber base foradditional distribution and advertising revenue. Modi Entertainment Network is a part ofthe K.K. Modi Group, headquartered in Mumbai.

Copyright November 2000, Crain Communications Inc.

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