Bolstered by an extraordinary number of tie-ins, marketing for "The Lost World" attracted 48 stories in the SPINdex sample, including 5 minutes of network news time and 30,887 words of print copy. The Federal Trade Commission's "unfair advertising" charge against R.J. Reynolds' Joe Camel earned a score of 410.
Coming in fourth was the unveiling of the Big 4 TV networks' new fall prime-time schedules, with a score of 398. News surrounding President Clinton's attack on "heroin chic" images in ads ranked fifth with a score of 286.
Mr. Mandese is a senior VP of Myers Reports. Mr. Weiner is VP of Medialink Research.