Curtis Mathes Holding Corp. awarded Think New Ideas a range of projects, bumping up its total online expenditure to more than $1 million. The marketer of TV and electronic products will work with Think to launch the Curtis Mathes Xpressway online service and an interactive TV link. Think will develop product positioning and ad themes as well as sites for the products. Curtis Mathes hired Think last year.
Copyright March 1997, Crain Communications Inc.