Cutbacks strike Ketchum/SF

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Ketchum Advertising, San Francisco, has eliminated 25 to 30 jobs following the consolidation of Pacific Bell's long distance account at sister Omnicom agency Goodby, Silverstein & Partners, also San Francisco. Goodby handles the branding work for Pacific Bell and branding and long distance advertising for its parent company, SBC Communications. The reduction in staff leaves Ketchum in San Francisco with about 85 employees. Remaining clients include Pacific Bell mobile services, Internet and other products, as well as Hunt Wesson. The San Francisco office is expected to be combined into TBWA Chiat/Day, Venice, Calif., although a conflict with that office's Air Touch Cellular has delayed the merger.

Copyright June 1997, Crain Communications Inc.

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