King C. Gillette invents the safety razor-to be manufactured by company bearing his name starting in 1903
Gillette launches Trac II - first twin-blade shaving system
Gillette introduces Atra, first razor with pivoting head, which remains in distribution to this day
Gillette rolls out Sensor, with spring-mounted twin blades
Gillette launches Sensor Excel with flexible microfins
Gillette introduces Mach 3, the first triple-blade system
Gillette comes out with Venus, a three-bladed women's system
Gillette launches Mach 3 Turbo with new blade technology
In first one-up in memory by Schick over its dominant rival, Energizer Holdings unit launches four-bladed Quattro
Gillette launches M3 Power, a vibrating three-bladed wet shaving system for men
Procter & Gamble Co. announces pending acquisition of Gillette for $57 billion.
Having won an injunction against Gillette's hair-raising ad claims for M3 Power in court months earlier, Schick launches its own vibrating battery-powered razor, Quattro Power
January 2006 Gillette will launch six-bladed Fusion-with five blades in front for regular shaving and one in back for trimming-in power and non-power versions.