Cyber brands spread the word with offline ads

Published on .

As the price of growing an Internet business escalates, cyber brands are aggressively trying to secure their positions and lock in new users with TV, radio, print and outdoor campaigns.

This month, CDnow begins the first advertising as part of a $22.5 million commitment on MTV and sister network VH-1 over the next three years.

For more on this story, go to Interactive.

Copyright July 1998, Crain Communications Inc.

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