Cyber Promotions hit again

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America Online won a court decision stating that the company has the right to shield its members from junk e-mail. The decision stated that Cyber Promotions, a bulk e-mail service that has been the target of several lawsuits by online services and Internet service providers, does not have the right to use such services to send out its e-mail messages.

Separately, NetCreations has launched what it terms the first "politically correct" direct e-mail network, dubbed the PostMaster Direct Response Network. The service, which sends messages only to those users who specifically request information about particular topics, is banding its partners together into a network. For every visitor who voluntarily signs up for a Postmaster Direct list on a participating site, the site owner gets a 10-cent credit to apply toward a mailing of his or her own. NetCreations, run by Rosalind Resnick and Ryan Scott, says it has signed up 500 sites for the e-mail network.

Copyright November 1996, Crain Communications Inc.

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