Daewoo hunts agency for 2000 launch

Published on .

Daewoo Motor America is seeking an agency on a project basis for its 2000 model-year launch. Collin Lee, advertising and promotion specialist at Daewoo, said the company has a short list of agencies, but would not reveal names. Spending for '99 is estimated at $20 million.

Copyright July 1999, Crain Communications Inc.

Most Popular
In this article: