Daewoo narrowing $10 mil review

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Daewoo Motors, a South Korean automaker preparing to enter the U.S. late this year, said it hopes to pick an agency by May 27 on its estimated $10 million Western region review but that as of late May 23 it had made no decision. Ground Zero, Santa Monica, last weekwk of 5/19 was seen as the front-runner. Other contenders are Butler, Shine & Stern, Sausalito, Calif.; Jackhammer, Dallas; Kovel Kresser & Partners, Santa Monica; Mandala Agency, Bend, Ore.; and Wiley & Associates, Westlake Village, Calif.

Copyright May 1997, Crain Communications Inc.

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