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Bates aligns with Brazilian agency

[sao paolo] Bates Worldwide, New York, has affiliated with Newcomm Communicacao Total, a 1-year-old agency with $120 million in billings. Newcomm was founded by Roberto Justus, a former partner in Fischer, Justus Communicacao Total. Mr. Justus was named regional director of Bates Latin America, a new post, while Stanley Bendelac remains Bates regional chairman for Latin America.

CNBC taps senior executives

[london] Martina Bruder and Catherine O'Kelly have been named CNBC regional advertising directors. Ms. Bruder has been given responsibility for the network's advertising sales across Austria, Germany, Eastern Europe and the Netherlands from the Munich office. Ms. O'Kelly has been given responsibility for sales in France, Switzerland and the Middle East from the Paris office. The appointments follow the recent joint venture with Dow Jones & Co. to form the new CNBC, a service of NBC and Dow Jones, and another joint venture between NBC Europe and the National Geographic Channel.

Coke takes party to Canada

[toronto] Coca-Cola Co. recently unleashed a five-month campaign themed "Refreshment party '98." TV ads via Cossette Communication Marketing are supported with point-of-purchase, radio, retail promotions and a contest to give away 100 refreshment parties. Impact/FCB created the promotion.

Australian network touts World Cup

[sydney] National TV network SBS is spending $300,000 on a six-week transit campaign to promote its World Cup soccer telecast. The 3-D ads -- featuring a goalie trying to block a ball -- are built into a clear cylinder along the sides of 300 buses in major cities. Dentsu's BAM SSB Advertising handles.

Budweiser breaks French campaign

[paris] Anheuser-Busch breaks a $2.8 million magazine and outdoor brand awareness campaign for Budweiser -- the first effort for the beer introduced here six years ago. DDB France handles.

Cosmetic surgery titles make debut

[sydney] A boom in the cosmetic surgery market is a boon to the magazine industry, as four new titles on the topic will hit the racks by September. The publications will offer features on topics from celebrity nips and tucks to lunch-hour face-lifts.

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