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NEW YORK-Hearst Magazines chose Ellen Levine to be its new editor in chief of Good Housekeeping as part of a round of top-level appointments.

Ms. Levine held the same title at Redbook, another Hearst publication.

She succeeds John Mack Carter who, after 19 years at Good Housekeeping, recently was named president of Hearst Magazine Enterprises. The new subsidiary is charged with developing magazines (AA, Oct. 17).

Ms. Levine has now headed three of the so-called Seven Sisters. Before Redbook, she was editor in chief of Hachette Filipacchi Magazines' Woman's Day.

Kate White switches from editor in chief at McCall's, a post she held since 1991, to succeed Ms. Levine at Redbook.

No successor has been named at McCall's, which is headed toward a repositioning after Gruner & Jahr acquired it in July from The New York Times Co.

Other people moving:

Debra B. Shriver to senior VP-communications, a new post at the Newspaper Association of America, Reston, Va., from communications director, MCI Communications Corp.'s consumer market division, Washington.

Thomas Hartman to advertising director, Vogue, New York, from ad manager. He succeeds Diane Oshin, who left. Donna Korren succeeds Mr. Hartman, from fashion director.

Peggy Daitch to advertising director, a new post at the Conde Nast Group, Detroit, from Detroit manager, National Geographic.

Ellen Abromowitz to advertising director, Seventeen, New York, from the same title at Sassy, a post she left in August. Ms. Abromowitz succeeds Lori Burgess, now associate publisher.

James G. Farrell and John E. McGuinness to senior account managers, new posts at AP Adsend, New York. Mr. Farrell was VP-sales and marketing, Competitive Media Reports. Mr. McGuinness was an account exec at Gannett National Newspaper Sales.

Ira Kurgan to exec VP-business affairs, a new post at Fox, Los Angeles, from senior VP-business affairs.

Robyn Borok, 34, to advertising director, a new post at American Health, New York, from national sales manager.

Lee Tunick to national sales manager, Sporting Goods Dealer, New York, from regional sales manager. He succeeds Leslie Tunney, now associate publisher.

Julie Nall to Midwest account manager, Success, New York, from media planner, Tatham Euro RSCG, Chicago. Ms. Nall, working from the Chicago office, succeeds Christy Currie, who left the magazine.

Richard Skeen, 32, to eastern manager, Outside, Santa Fe, N.M., from senior account exec, Conde Nast Traveler, New York. Mr. Skeen, working from the New York office, succeeds John , who left.

Pascale Guilbeault to assistant publisher, a new post at the French-language Chatelaine, Montreal, while remaining circulation director, Chatelaine and L'actualite.

Laura Freid to executive director, a new post at the Ivy League Magazine Network, Cambridge, Mass., from publisher, Harvard.


ROCKY MOUNT, N.C.-Donald E. Doyle, 47, is jumping the good ship Carl Karcher for the newly created job of chief operating officer at Hardee's Food Systems.

President-CEO at CKE Restaurants, Anaheim, Calif., since late 1992, Mr. Doyle led the parent company of Carl's Jr. restaurants through some rough waters, including the board's battle last year with founder Carl N. Karcher.

"Mr. Doyle stepped into CKE at a pivotal time in its development and made significant contributions," said Chairman William P. Foley, who will assume Mr. Doyle's duties until a replacement is found.

Mr. Doyle said he isn't leaving on bad terms, but recent corporate decisions also have not been made with his blessing.

Mr. Foley announced last week that Mr. Karcher, chairman emeritus, will return as the chain's TV spokesman, and that Carl's Jr. would abandon Mr. Doyle's value pricing strategy.

In June, the board decided to approve a dual-branding test with Mexican chain Green Burrito, an idea Mr. Karcher had long promoted and one Mr. Doyle long opposed.

At Hardee's, Mr. Doyle will oversee operations, marketing, restaurant development and new-product development.

Other people moving:

Wallace McCain, 64, co-founder of McCain Foods, Florenceville, New Brunswick, was voted out as president and co-chief executive of the $2.2 billion family owned food business after conflicts with his brother, Harrison, 66. The brothers were unable to determine who should succeed them as CEO. Harrison McCain will be the sole chief executive while the board decides on a successor. Wallace McCain has been offered a non-executive post as vice chairman.

Thomas C. Sawyer to advertising director, Century 21 Real Estate Corp., Irvine, Calif., from consultant. He worked earlier in fast-food franchising for KFC Corp. and Burger King Corp. Mr. Sawyer succeeds Jay Tolman, who left.

Mark Abrams to marketing director, a new post at Chase Manhattan Global Private Banking, New York, from exec VP-managing partner, services group, at Chase agency Wells Rich Greene BDDP.

Mark Weinberg to manager-marketing communications and special events, U.S. Postal Service, Washington, from public relations director, Revco Drug Stores, Twinsburg, Ohio. Mr. Weinberg, an assistant press secretary in the Reagan White House, succeeds Azeezaly S. Jaffer, now marketing director-stamps and philatelic products.


BOSTON-The agency scene here is in a state of flux.

At Hill, Holliday, Connors, Cosmopulos, Jeff Billig, 43, has left as senior VP-associate director to become president of his own agency, Billig Advertising.

Jay Williams has also left Hill Holliday, where he was senior VP-associate creative director, to join Arnold Fortuna Lawner & Cabot as senior VP-group head. He succeeds Bob Minihan, who left to join Holland Mark Martin, Burlington, Mass., as executive creative director.

At Hill Holliday Direct, John Welsh took the new title of co-creative director. He left Parrish Wickersham & Partners, where he was VP-associate creative director.

Mike Wilson, 30, and Mickey Paxton, 33, were named to the new posts of VP-associate creative directors at Houston, Effler & Partners. Mr. Wilson was senior copywriter and Mr. Paxton senior art director.

And Danuta Shasha, 34, has left Houston Effler, where she was media supervisor, to become media director at Cosmopulos Crowley Daly. Ms. Shasha succeeds Eric Schweighoffer, who left the agency.

Other people moving:

Tony Angotti to chairman, a new post at Angotti, Thomas, Hedge, New York, while remaining exec VP-chief creative officer.

Pierre Laramee to president and sole owner, Tam Tam Publicite, Montreal, from VP. He succeeds Ghislaine Fallu, who left.

David J. Marchi to president, Ryan Partnership Promotion Agency, Westport, Conn., from group VP. He succeeds Thomas Libonate, who remains president of D.L. Ryan Cos., the parent.

Michael Collins, 43, and Bill Paul, 40, to senior VP-group creative directors, new posts resulting from a creative department restructuring at Bayer Bess Vanderwarker, Chicago. Mr. Collins was VP-group creative director, Foote, Cone & Belding, Toronto. Mr. Paul was senior VP-group creative director, D'Arcy Masius Benton & Bowles, Chicago.

John Adams, 46, and Patricia Dorner, 37, to senior VP-associate media directors, new posts at Bates USA, New York, from VP-associate media directors. To senior VP from VP: Ari Schwartz, 32, network supervisor; Pat Spilker, 44, manager-local broadcast.

Stacey Kogler, 31, to VP-account supervisor, a new post at W.B. Doner & Co., Southfield, Mich., from account supervisor at the agency.

Marcy Sagel to senior VP-design director, a new post at Richardson, Myers & Donofrio, Baltimore, from VP-design director, Gray Kirk/VanSant.

Patricia Marzi to VP-strategic planning, a new post at TBWA, New York, from strategic planning director, McCabe & Co.

Bruno Crea to director-media planning services, BBDO Worldwide, New York, from senior VP-associate media director. He succeeds John Belfiore, now senior VP-media director.


PALM SPRINGS, Calif.-Kai Jorgensen, 87, known as one of southern California's early advertising leaders and agency heads, died Oct. 13 of natural causes.

Mr. Jorgensen was a founder and chairman of Hixson & Jorgensen, which merged in 1969 with N W Ayer to form Ayer Jorgensen MacDonald.

The past president of the Western States Advertising Association was honored as the group's Man of the Year in 1962. He also was a past president of the Los Angeles Art Directors Club.

Mr. Jorgenson retired from advertising in 1972.

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