Data control an issue for FTC

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At Federal Trade Commission Internet privacy hearings, a Web demonstration showing the availability of mailing lists of asthma sufferers led FTC Commissioner Christine Varney to question the availability of the profile information that marketers gather. The issue was highlighted when Information Resource Service Co. Chairman Jack Reed mistakenly said his company offers businesses personal information drawn by MetroMail from consumer marketing data. The Direct Marketing Association said its ethical policies bar companies from making data gathered through marketing available for other purposes. MetroMail said it provides no such data.

Copyright June 1997, Crain Communications Inc.

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