DBS backers seek reversal of ruling

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Primestar, Tempo DBS, Advanced Communications Corp. and two cable TV allies have asked the Federal Communications Commission to reverse a staff decision that blocks new competition in the high-power direct broadcast satellite (DBS) arena. Joined by General Instrument Corp. and the Cable Telecommunications Association, which filed simultaneous appeals, the five said the April 27 ruling by the FCC's International Bureau contradicted the commission's commitment to enhanced DBS competition. The staff decision voided Advanced's DBS construction permit and declared moot its request to assign its orbital slot to Tempo for initiation of high-power DBS service.

Publicis' partnership with M & C Saatchi Agency on the British Airways account cost it Northwest Airlines' European business, held by Publicis' Impact FCA unit. Northwest's U.S. agency, Foote, Cone & Belding, New York, is likely to take the European account, but Northwest said it is finalizing a list of agencies for a pitch.

Reader's Digest debuted its Polish edition Wednesday, bringing to 47 the number of editions (in 18 languages) RD publishes around the world. Przeglad Reader's Digest has an initial print run of 160,000, brining RD's worldwide circulation to 27.5 million. The launch issue contains 21 pages of ads from 18 Polish and international companies. A color page costs about $1,660.

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