DDB wins Australian bank's ill fated review

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SYDNEY -- St George Bank has completed a troubled review by appointing DDB Sydney to handle its $18 million advertising promotions business and re-appointing locally-based Bray Media to its estimated $12 million media buying.

The decision is a blow to incumbent Euro RSCG Partnership which had handled the business for about eight years. Others pitching for the main account were J. Walter Thompson, Grey and Alexander Bird Kulmar Porra & Friends. Ogilvy & Mather pitched for the media business.

The review stalled following the sudden resignation of the bank's Marketing Manager, Peter Ryan, in late September, followed a few days later by the death of its Managing Director Jim Sweeney. Even before those events, several agencies withdrew from the pitch, citing cultural differences with the bank or client conflict.

Frank Conroy, executive chairman of St George, says DDB's first task will be to manage the integration period following St George acquiring rival Advance Bank and the move toward one brand by March next year.

Copyright December 1997, Crain Communications Inc.

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